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What qualifications are baby boomers looking for in a real estate agent?
Baby boomers—those born between 1946 and 1964—make up one of the most influential segments of the real estate market today. Whether downsizing, relocating for retirement, or buying a second home, boomers are active buyers and sellers. But unlike younger generations, they have unique needs, preferences, and expectations when choosing a real estate agent.If you want to attract and serve this generation effectively, you need to understand what qualifications matter most to them. Here’s what baby boomers are really looking for in a real estate professional:
1. Experience and Expertise
Baby boomers value experience. Many of them have bought and sold multiple homes over the years and want to work with an agent who brings a deep understanding of the market, especially when it comes to complex transactions like downsizing, estate sales, or 1031 exchanges.
What they want:
- At least 5–10 years of real estate experience
- Proven track record in their local area
- Familiarity with the type of transaction they’re pursuing (e.g., retirement communities, condos, vacation homes)
2. Strong Communication Skills
Clear, consistent communication is essential. Boomers want an agent who is responsive, respectful, and willing to explain details without rushing the process. They appreciate agents who are available by phone, not just email or text.
What they want:
- Regular phone updates and availability for in-person meetings
- Willingness to answer questions patiently
- Transparent communication throughout the transaction
3. Tech Savviness—with a Personal Touch
Contrary to stereotypes, most baby boomers are comfortable with technology—they’re using smartphones, email, and online search tools. However, they still prefer agents who offer a balance between digital convenience and personalized service.
What they want:
- Ability to send listings and documents digitally
- Ability to make payments digitally with platforms like DepositLink
- Comfort using tools like e-signatures, virtual tours, and online scheduling
- Willingness to meet in person when needed
4. Trustworthiness and Professionalism
Boomers are cautious about who they trust with one of their biggest assets. They are more likely to work with agents who are ethical, respectful, and carry themselves with professionalism.
What they want:
- Good reputation in the community
- Strong reviews or referrals from friends
- Membership in professional organizations (like NAR or local boards)
5. Knowledge of Senior Real Estate Issues
Many baby boomers are entering or already in retirement, and they may be facing life changes such as becoming empty nesters, dealing with health concerns, or planning for aging in place. They’re drawn to agents who understand these transitions and can guide them accordingly.
What they want:
- Agents with the SRES® (Seniors Real Estate Specialist) designation
- Understanding of 55+ communities, downsizing, and accessibility features
- Connections to estate planners, elder care attorneys, and moving services
6. Patience and Empathy
Real estate decisions at this stage of life can be emotional and complex. Boomers want an agent who is patient, compassionate, and not pushy—someone who can be both an advocate and a steady hand during a major life transition.
What they want:
- Emotional intelligence
- Ability to listen without rushing decisions
- Sensitivity to family dynamics and long-term concerns
It’s About Relationships, Not Just Transactions. More than anything, baby boomers are looking for a real estate agent they can trust—someone who listens to their needs, understands their goals, and treats them with care and respect. If you want to win their business, build the kind of relationship that goes beyond the sale.
ProTip for Agents:
If you’re serious about working with baby boomers, consider earning your SRES® designation, tailoring your marketing to highlight experience and trust, and offering personalized service that blends technology with a human touch
