6 clever summer marketing ideas for real estate agents
1. Host an Open House BBQ
Combine the allure of an open house with the fun of a summer BBQ. Offer food, refreshments, and even some backyard games to attract potential buyers.
2. Create Seasonal Content
Produce blog posts, videos, or social media content highlighting the benefits of buying or selling a home during the summer. Focus on topics like outdoor living spaces, nearby amenities, and summer activities in the area.
3. Organize a Neighborhood Block Party
Collaborate with other local businesses and residents to organize a community block party. Offer games, entertainment, and information about the local real estate market. It's an excellent way to engage with potential clients in a relaxed setting.
4. Summer-Themed Giveaways
Offer summer-themed giveaways like beach bags, sunscreen, or picnic baskets. This can attract attention and generate leads at local events, trade shows, or through social media contests.
5. Sponsor Local Events
Support summer events such as charity runs, outdoor concerts, or community festivals. By becoming a sponsor, you increase brand visibility and show your commitment to the local community.
6. Use Drone Photography
Highlight properties using stunning aerial footage captured by drones. Showcase outdoor spaces, pools, and nearby recreational areas to emphasize the benefits of a particular property during the summer months.
Remember to tailor these ideas to your target audience and local market.
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